To promote the wide rang of programs, activities and students achievements, the Laurel School District unveiled their new advertising campaign titled, “Learning for Life.”
Mississippi Market Matters General Manager Kim Wheat along with Laurel School District Public Relations Specialist Laura Lyon introduced the campaign Monday afternoon at the Gardiner Administrative Building. The campaign consists of print and commercial advertisements that will run soon in the various media outlets in the Laurel area.
“We felt like there was not enough positive things going out about the school district and we have so many wonderful things and wonderful children in our school district and a lot of great programs,” Lyon said. “We wanted to show people what we have to offer in the Laurel School District.”
Children and teenagers from Laurel schools participated in the advertisements both print and commercial. Leaundra King, a fourth grader at Oak Park Elementary school was one of the seven participants. She said that it was fun to be a part of the project and it was easy to do because all she had to do was listen to the directors. King said that she one day wants to be a teacher.
“She’s an excellent student and she is eager to learn in the classroom and she explores learning well,” said Deanna Thigpen, fourth grade teacher at Oak Park Elementary.
The ad campaign comes on the heels of another failed school bond issue that would have upgraded school facilities. Wheat said that the program was not about pushing a bond issue, but rather about promoting the achievements of the Laurel School District.
“This campaign is geared around celebrating the children in our school district,” Wheat said.
She went on to say, “It’s a good thing to get people in the community more connected to the children.”
The children that participated in the program were chosen by the administration at the various schools because of their grades, class participation, and involvement in the schools.
“When you see their faces and hear their voices, you will care about these children,” Wheat said.
Local News
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Photo - Lacey Walters
Laurel Schools unveil advertising campaign
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