Sales of the Galaxy S9 and S9+ have been poor, and DJ Koh said that he was changing his strategy in order to appeal to millennials who can't afford Samsung's flagship phones. But when you need to browse or see something, then you may need to unfold it. He also hinted that the "unfolded" mode will provide benefits that go beyond having a tablet-sized screen, but didn't elaborate on what these benefits might be. Koh didn't share the technical details of how the device worked but shared how Samsung plans to differentiate the experience from a tablet once it is unfolded. "So when the end customer uses it, [they will think] 'Wow, this is the reason Samsung made it'". However, he suggested that more details would be revealed at the Samsung Developer Conference scheduled for November 7 and 8.
When 2018 opened, sources started to report that Samsung had finally reached the point where their research and development into a foldable smartphone was transitioning over to production. Is this the Galaxy F, Samsung's first foldable display smartphone that we've been hearing about for quite some time now? "If the upcoming consumer release is anything like in the ad, we can expect to see mini-tablet size real estate on a device no larger than 5.5".
"It's nearing completion - we're now focused on the user experience", he said at the time. Users of the device must immediately understand why Samsung decided to make it, Koh said.
Samsung has long discussed the idea of releasing a folding phone. Opened up, the device is said to be like a small tablet in stature, making it ideal for watching media or reading books, depending on what the situation is with that screen. That leaves us with Samsung Galaxy F which has been a hot topic when Samsung rumors are considered.