Google and Mastercard are secretly tracking your offline purchases

Share

Google and Mastercard are secretly tracking your offline purchases

The deal is worth millions of dollars, with Mastercard basically selling customer data to Google.

According a report by Bloomberg, the tool has been made available to select advertisers on Google and is created with the backing of credit card data from Mastercard. While it is true that Google claims to be using this data to improve the internet surfing experience for its users, it is still a little worrying to think about a single entity possessing so much information about so many people. The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant's strategy to fortify its primary business against onslaughts from Amazon.com Inc. and others.

The existence of a secret agreement between Google and Mastercard said the investigative Agency Bloomberg.

"We do not have access to any personal information from our partners' credit and debit cards, nor do we share any personal information with our partners", Google said, responding to the report. "Before we launched this beta product past year, we built a new, double-blind encryption technology that prevents both Google and our partners from viewing our respective users' personally identifiable information", said the company, adding that "we do not have access to any personal information from our partners' credit and debit cards, nor do we share any personal information with our partners".

Alphabet Inc.'s (GOOG) has an edge over its rivals when it comes to advertising data, and it has a deal with Mastercard Inc.

"We do not have access to any personal information from our partners' credit and debit cards, nor do we share any personal information with our partners".

"No individual transaction or personal data is provided", Eisen said in a statement.

"We do not provide insights that track, serve up ads to, or even measure ad effectiveness relating to, individual consumers", the company the. If you opt out of ad tracking in the "Web and App Activity" console, then offline purchases "should" be immune to the tracking. Samsung and Google do not know any info about who made the purchase, how much was spent, or when, just that the same user who clicked an ad went out to buy a product.

If you provide a Google email address when you purchase something in-store, the merchant will let Google know if it has a partnership with the firm.

Google has been testing a tool for advertisers that could help track whether an online ad has resulted in a purchase by a consumer in a brick and mortar store.

It is important to note that this feature works only if a customer is logged into a Google account and has not switched off the Google Ad Tracking.

Share

Advertisement

© 2015 Leader Call. All Rights reserved.