While many believe that the censors are behind Christoper Robin's banning, other industry professionals claim that it more to do with the size and scope of the film and the massive number of studio tentpole pictures flooding the market. While reviews were mixed, audiences gave it an "A" CinemaScore.
"We're in awe at the power of this film since February", Taff said.
According to The Hollywood Reporter, the film was denied a release in China as part of the country's efforts to limit imagery of Winnie the Pooh, which has been used to criticize its leader, Xi Jinping. None were strong enough to unseat last week's champ, Mission: Impossible - Fallout, which remained the top choice by a wide margin.
Cruise's next mission: Fight off Jason Statham and a prehistoric shark in "The Meg" next weekend to keep the box office crown. "Here We Go Again" had a fourth place finish this weekend.
"With a 10.6 percent increase over the summer a year ago, we're going to maintain a solid advantage when we get to the end of the month".
Elsewhere at the box office, Bo Burnham's "Eighth Grade" earned $2.8 million when it expanded nationwide. The documentary, now has a 0% rating on Rotten Tomatoes, is the lowest wide release to date for the right-wing conservative filmmaker.
Starring Denzel Washington, Sony's action movie "The Equalizer 2" finished fifth with an estimated 8.83 million dollars in its third weekend, pushing its North American cume to 79.88 million dollars through Sunday. Where available, the latest global numbers for Friday through Sunday also are included.
The final wide release, Dinesh D'Souza's "Death of a Nation", made $2.3 million on 1,032 screens.