Global smartphone shipments declined by 2% annually in Q2 2018, as users in markets such as China, the USA and western Europe are upgrading to newer phones less frequently.
Now it seems that over in India, OnePlus is killing it against more established players such as Samsung and Apple.
"The Asia-Pacific region posted the biggest growth in the second quarter, rising 107 percent year over year, while Europe, Middle East and Africa (EMEA) recorded more than 60 percent growth", IHS Markit analyst Gerrit Schneemann said of Huawei in a research note. The Cupertino giant is also streamlining its channel structure as it gears up for all important second half of 2018 in the country. This is a new trend where "affordable ultra-premium" is wooing aspiring rich and young consumers away from more expensive offerings from Samsung and Apple.
Huawei on Tuesday said overall it had raked in 15 per cent higher revenue in the first six months of 2018, steady at levels seen a year ago.
These three brands contributed to 88 per cent of the premium handset market as compared to 95 per cent a quarter ago.
Last year, for the first time, the company hit the $1 billion revenue mark, and this year, with the OnePlus 6, it managed to sell one million units in 22 days. Next was the Samsung Galaxy S9 Plus with 12%, then the OnePlus 5T with 10% of the market.
OnePlus 6 is available online exclusively via Amazon India and the company's e-store.
Pete Lau went on to thank the Indian tech enthusiasts and OnePlus fans, as also OnePlus partners in India, particularly Amazon, Qualcomm and Croma.
People preferred the Galaxy S9+ over the S9 as they were willing to pay a bit extra for the larger screen and second rear camera.