Harley-Davidson will launch its electric LiveWire motorcycle in 2019


Harley-Davidson will launch its electric LiveWire motorcycle in 2019

Harley-Davidson has announced a new strategy to take on global markets and push forward with electric motorcycles.

Harley-Davidson, known for its car-alarm triggering engine rumble, said LiveWire will have no clutch and no gears.

The company further said it will drive to extend its leadership in heavyweight motorcycles by continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles.

To help bring their bikes to more riders, the company is also targeting an update of the company web portal and new retail formats like smaller urban stores.

The Pan America Developing a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia.

The move is aimed at expediting market entry and increase brand access and volume and the new product would serve as a bridge to the company's larger motorcycles.

Harley is scrambling to steer through a year-long slump in U.S. demand as it grapples with an aging customer base and it is aiming to boost sales of its motorcycles overseas.

A year after its British counterpart Triumph inked a partnership with Indian motorcycle major Bajaj to make affordable motorcycles locally, America's iconic motorcycle maker Harley appears to be weighing a similar option.

"Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding", says Harley Davidson CEO Matthew Levatich. "The company expects to fund strategic opportunities while maintaining its current investment and return profile and capital allocation strategy". More electric models, including smaller and lighter bikes, will arrive through 2022.

At the same time, riders are getting older.

The company said it plans to launch its electric motorcycle in 2019 and will release additional models through 2022.

Rather, Harley - which recently said it would close a factory in Missouri to concentrate manufacturing in the United States - is up against three distinct challenges.

We'll have more details about the bike as they become available, and you can check the official Harley Davidson website for more information. The Motorcycle Industry Council says the median age of USA motorcycle owners increased from 32 to 47 since 1990. That will give the company more broad distribution in the largest and fastest-growing motorcycle markets.



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