And extended to 36 hours

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And extended to 36 hours

The company is also offering a new experience to customers this Prime Day with Virtual Reality (VR) outlets at 11 malls across Mumbai, Delhi NCR, Bengaluru, Chennai and Kolkata. New members will then be charged £7.99 per month once the trial period expires.

Sales will kick off on July 16th at 12PM PDT/3PM EDT and run through July 17th, this time with sales lasting 36 hours, up from 30 in 2017.

Watch a deal. You can use the Amazon App to preview, track and shop limited time Lightning Deals while at home or on-the-go with deal alerts. He added that Prime Day was started in 2015 to mark Amazon's 20-year anniversary and thank its Prime members.

Amazon Music Unlimited offers access to over 40 million songs which are all available both online and offline.

For those that can't wait, Amazon has already launched one deal ahead of the main sale with customers able to grab a four-month subscription to Amazon Music Unlimited for just 99p. According to Amazon, previous year Prime Day was the biggest global shopping event in Amazon history, over taking both Black Friday and Cyber Monday. For the past two years running, Amazon broke its single-day sales record on Prime Day - though for the fast-growing retailer that record is usually shattered yet again on Black Friday or Cyber Monday later in the year. Each region is giving away three Amazon gift cards to help you treat yourself to something nice on the big day. "More than 100 million Prime members around the world, including India, will find this our best Prime Day celebration yet", added Agarwal.

On the day itself, shoppers can expect deals to be released every five minutes and there will be a special section for products priced under £15.

Prime Video, DVDs and Blu-Ray - Save up to 50% on popular movies and TV shows on digital, DVD and Blu-Ray.

"They want Prime to be a must-have membership", says Suzanne Tager, who heads Bain & Co.'s retail and consumer products practices. To-date, Amazon has about 100 million Amazon Prime members globally. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN'S BATTLEGROUNDS.

It will happen for 36 hours from the midday of July 16 - a day after the 2018 Fifa World Cup final - to the midnight of July 17 (Singapore time).

Kindle Unlimited - Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.

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