Youtube launches premium music service

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Youtube launches premium music service

YouTube Red will now become YouTube Premium, and new users will pay $11.99 to access both original content on the platform and the music streaming, Newsweek reported.

One thing to note is that, under the new service, subscribers will not be able to purchase premium video content alone, meaning the Music and Premium services must be purchased together.

For its debut, YouTube Music will be available in just 4 countries United States, Australia, New Zealand and Mexico. "[We're] introducing YouTube Music, a new music streaming service made for music with the magic of YouTube: making the world of music easier to explore and more personalised than ever". It's all a little confusing, especially since Google already maintains a subscription music streaming service called Google Play Music, so we're here to offer some clarity on what's happening. By contrast, YouTube Music Premium is a paid service that gives you background listening, downloads, and ad-free listening experience. Those paying $10 monthly for YouTube Red will continue to pay the same price. It also announced that it is moving YouTube Red over to YouTube Premium, which does sound better and more descriptive of what the service actually is.

The free, ad-supported version of the music service will be available along with an ad-free subscription membership at $9.99 per month. The new $11.99-per-month subscription will include the YouTube Music service, and could be the rebranding the service needs to come to the UK.

However, with YouTube's backing, you also get access to millions of music videos. That means no matter what kind of music you like, where you are, what you're doing, or what mood you're in, you can easily find the right playlist for that moment. "So, it has opportunities to convert some into YouTube Music listeners or premium subscribers", said Ali Mogharabi, analyst at Morningstar Research. YouTube Music will cost $9.99 per month (the same as YouTube Red now costs), while YouTube Premium will cost $11.99 per month.

YouTube Red was great, but now it's being supplanted by YouTube Premium and it will cost more as of Tuesday. Additionally, it provides YouTube Originals. That's a big feature that Google Play Music has been missing.

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