The photo and video sharing app reportedly met with content providers and publishers interested in producing such videos for Instagram. The report notes the company is planning offering users the ability to post whopping hour-long videos. It could also be their way of attempting to even the score after YouTube passed Facebook as the most popular social network among American teens.
The move, described as tentative - which means they could back down on the move - would have users post videos longer than 30 seconds, like on YouTube or Facebook. Although Instagram's plans are subject to change, long-form video will likely launch within the app if and when it arrives. The feature, if it launches, will do so within the Instagram app, one source said.
Adding long-form video could help Facebook to further monetize Instagram's sizable audience.
Instagram is no stranger to video, as the company introduced Stories just under two years ago, a feature which was shamelessly lifted from rival app Snapchat.