Amazon Prime Video to stream live Premier League matches and highlights

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Amazon Prime Video to stream live Premier League matches and highlights

It will be the first time a full round of Premier League fixtures will be broadcast in the UK.

The online streaming service has won the rights to show every game from the first round of midweek fixtures in December and all 10 matches on Boxing Day as part of the three-year deal.

Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month.

By most accounts, Premier League football is the most popular spectator sport in the world.

The extravagant price of Premier League TV deals have stretched the resources of Sky and BT Sport, so the arrival of a new player in the market could be viewed as a threat to their grip on the most watched league in world football. "In addition, Prime members will be able to watch weekly highlights of all Premier League matches throughout the season".

Amazon has announced that it will show 20 Premier League football matches a season for the next three years from 2019.

The Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.

The Premier League is the richest in Europe, according to a report published this week by Deloitte.

The value of the packages sold in February brought to an end the rampant inflation previously seen in the rights to show matches featuring the likes of Manchester City, Liverpool, Tottenham Hotspur and Manchester United.

Amazon has pledged that this rights purchase will not affect the price of Prime membership.

Sky Sports has acquired four packages, totalling 128 matches per season, BT Sport two packages, totalling 52 matches per season, and Premier Sports two packages, totalling 53 matches per season.

The Premier League have confirmed that worldwide revenue is set to be distributed based on league finish, with the ratio rising from 1.6.1 to 1.8.1.

The League now distributes all worldwide broadcast revenue equally between the clubs.

Amazon picked up one package, while BT secured the final batch of games to add to their original tally. However, the entire auction has fallen short of the Premier League's hopes on revenue.

Premier League Executive Chairman Richard Scudamore said: "We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League". The Verge notes that BT and Sky are paying the equivalent of about $12.5 million per game.

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