YouTube Music, a New Streaming Service, to Launch May 22

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YouTube Music, a New Streaming Service, to Launch May 22

YouTube Music will borrow the Spotify model and offer a free, ad-supported tier as well as a premium version.

One of the selling points for YouTube Music will be the ability to harness the endless amount of information Google knows about you, which it will use to try to create customised listening experiences.

In addition to YouTube Music, Google has announced the arrival of YouTube Premium, which is coming to replace the service previously known as YouTube Red.

YouTube has never disclosed how many people subscribe to YouTube Music (or YouTube Red, for that matter), but its subscription music service has largely existed in the shadow of Spotify, the biggest streaming music service with 75 million paying members, and Apple Music, with its closest competitor with 40 million paid subscribers.

YouTube Music will launch on 22nd May alongside a redesigned mobile app featuring thousands of playlists and millions of songs.

The service's Elias Roman commented: "The days of jumping back and forth between multiple music apps and YouTube are over".

We also have no mention of family plan pricing anywhere yet, nor if any current YouTube Red subscribers will get grandfathered into the new "YouTube Premium" system under their current $10 price - or $8 if you've been a Google Play Music subscriber since its launch five years ago. Entering the gym? We'll suggest some beats to get the heart-rate going. Whether you want to listen, watch or discover, it's all here. YouTube Music will be able to leverage your YouTube viewing history and listening habits to offer different types of music based on where you are, what you're doing, and what your preferences are. Google states that Red members "will automatically" receive access to YouTube Premium when it launches.

Yep, that's right. The YouTube Music that has been around for quite some time is being revamped and comes with a new price tag. the application seems to largely be unchanged, as screenshots shared by Google show a three-tabbed interface.

In 2014, it debuted YouTube Music Key, a subscription service that never expanded beyond a small, invite-only crowd of testers.

The service will be initially rolled out in the US, Australia, New Zealand, Mexico, and South Korea. In fact, new subscribers in countries where Red is already available can sign-up now to lock in the price ahead of the new service. We'll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.

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