Apricorn, the leading manufacturer of software-free, 256-bit AES XTS hardware-encrypted USB drives, today announced new research highlighting that companies are massively ill-prepared for this week's General Data Protection Regulation (GDPR) enforcement deadline.
People have been warned to exercise caution with emails from companies regarding data protection legislation that comes into effect from Friday. People will also have the ability to download their Apple online store transaction records and past marketing communications, as well as details of AppleCare support history.
This innovation is connected with the new law on the protection of personal information of European Union citizens, which Apple, like other companies, is obliged to obey. To use the website can only residents of EU, Iceland, Liechtenstein, Norway and Switzerland, though the company promises the coming months to start service around the world. The EU defines personal data as all information "related to an identified or identifiable natural person". All they have to do is check the boxes next to specific categories, which range from Apple ID account and device information to the ambiguous "other data", and select a maximum download size.
The privacy rules include the right to know what data Microsoft collects on users, as well as the ability to correct that data, delete it and even take it to another service provider.
The incentives are huge: European regulators can fine larger companies up to 4% of annual global sales, which for the big tech firms could run into billions of dollars.
As a policy, Microsoft believes that "privacy is a fundamental human right", Brill goes on.
Detective Superintendent Michael Gubbins said people need to look out for an email from a company they have had no correspondence with before and delete it.
The new rules are aiming to make internet safer, but they could also cause headaches to companies and users.