Shareholder letter: Amazon.com tops 100M Prime members

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Shareholder letter: Amazon.com tops 100M Prime members

Meanwhile, Amazon still isn't the king of digital subscriptions - conceding that title to Netflix.

Until yesterday, the total number of Amazon (NASDAQ:AMZN) Prime subscribers had been somewhat of a mystery before Jeff Bezos revealed that the tech giant had crossed 100 million paid subscribers globally. The other countries are Canada, Mexico, UK, France, Spain, Germany, Italy, Austria, Belgium, Netherlands, Luxembourg, China, India, Japan and Singapore.

It's the first time Amazon has delivered these kinds of metrics on the Prime program, with Bezos outlining that, "in 2017, Amazon shipped more than five billion items with Prime worldwide". In the U.S., the subscription charges for Amazon Prime are $99 annually which involves two-day shipping, Prime Video, Prime Music, Twitch Prime and more.

Thirteen years after the Amazon made its debut as a free shipping offering, the company's number of Prime subscribers crossed 100 million figure.

The company hasn't previously offered a specific number about its Prime members, instead keeping the size of one of its most important businesses a secret until now. With its new emerging products such as Appstore, Amazon Echo, Amazon Kindle, Amazon Prime, Amazon Video, Amazon music much needed in the developing internet world, Amazon withholds a strong place in the competitive retail market in the US and many developed and developing countries. Prime subscribers spend a lot more on Amazon - $1,300 (U.S.) per year on average - compared to about $700 for non-Prime members, according to Consumer Intelligence Research Partners.

The only solution to this problem is to keep "high standards" across everything you do, he said. Ives estimates that Prime members typically spend twice as much at Amazon than non-Prime members.

Amazon said in a statement provided to CNN that the median pay includes "global, full and part-time" employees across "every area of the company". The letter gives some insight into Amazon's company philosophies, along with performance-related details and possibly some clues about where it's headed. Only Apple, at about $900 billion, and Google's corporate parent, at about $745 billion, are now worth more.

Launched 13 decades before, Amazon primary is your firm's yearly or yearly membership program. Prime is a subscription that provides speedy and free home deliveries for millions of products in exchange for a few dollars per month.

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