In a 2016 employee memo that was leaked this week, a Facebook executive defended the company's questionable data mining practices and championed the growth of social media at any cost - apparently even death.
Before the vulnerability was patched in October 2017, it was collecting phone call and text message metadata as early as 2012, when the Android "Jelly Bean" OS version was introduced, according to the technology news outlet Ars Technica.
The 418-word memo is framed around Zuckerberg's often-stated mission to connect the entire world through Facebook, which Bosworth cites as the company's ultimate and unchangeable goal - whether those connections let users fall in love, attack each other or, in the memo's most extreme example, coordinate a terrorist attack.
He continued: "We've never believed the ends justify the means".
'We recognize that connecting people isn't enough by itself. All of the work we do to bring more communication in. "We changed our whole mission and company focus to reflect this past year". "This was one that most people here (Facebook), including myself, strongly disagreed".
Facebook promises to submit to a privacy audit every two years for the next 20 years, and Zuckerberg owns up to mistakes.
"A lot of people in the Valley think we're really old-fashioned about this, and maybe we are, but we worry about stuff like this". A fresh report now claims that not all the data that Cambridge Analytica gathered from Facebook was deleted and is still circulating, despite what both companies have said.
That can be bad if they make it negative. Maybe it costs someone a life by exposing someone to bullies.
Bosworth said, "Maybe someone dies in a terrorist attack co-ordinated on our tools". If you turn this on and someone tries to log into your account from a device we don't recognise, you'll be asked to confirm whether it was you. "I didn't agree with it even when I wrote it", he wrote on Twitter after BuzzFeed published its report. The memo, from 2016, is titled "The Ugly", and highlights that Facebook's work doesn't always have positive outcomes.
Naver and Kakao stress that the information they share is not as extensive as that of Facebook.
'He is definitely a guy who isn't very diplomatic - he'd blunder into internal debates and internal comms would tend to keep an eye on what he's doing and posting, ' a former senior Facebook employee told BuzzFeed. It also transgressed when it didn't delete the data in question after Facebook demanded it do so. This is clearly a post meant to rally the troops.
Despite this, the memo gives a glimpse into how some of Facebook's top executive felt they were doing the right thing by trying to 'connect people'. It is literally just what we do.
Facebook was under fire those days because of a live stream that contained the shooting footage of a Chicago man. So Facebook could use that model to ascertain other characteristics of people who buy Purina cat food, even if Facebook no longer gets data on which users indeed bought Purina. Debra Aho Williamson, principal analyst at the research firm eMarketer, said those advertisers might cut their spending on Facebook temporarily, but Facebook will try to shift them to its many other methods of ad targeting.
Facebook explained that only users who gave permission were affected and that it did not collect the content of the texts and calls.
But that hasn't stopped many users from heavily criticizing the firm's data collection tactics. "We've worked with regulators, legislators and privacy experts on these tools and updates", the blog read. "We're now taking steps to make sure this doesn't happen again, and then only way we know how to do this is to shut Facebook down once and for all".