"With mid-size family cars accounting for nearly one-in-five sales across Europe past year, Focus remains as important as ever to our company and our customers, which is why we've put so much energy into developing an all-new model that is among the very best cars we've produced yet".
Now in its 10th generation, the new Focus faces an even bigger challenge, making its pitch to coax drivers out of their crossovers and into something that Ford argues is just as practical. Body styles will include a four-door sedan, a five-door hatchback and a station wagon-although with Ford's extensive SUV lineup on our market, it's highly unlikely that the Focus wagon will make a comeback here.
Globally, the Focus will be offered in ascending trim levels that include a new luxury-first Focus Vignale available in Europe, a newly minted ST-Line with sporty looks sans hardware, and an Active trim level for completely sedentary on-the-go lifestyles.
Prices for the five-door hatchback will start at Â£17,930 for the entry-level Style and that's Â£2,300 less while the expected best United Kingdom seller, the Zetec, starts at Â£19,300, some Â£850 cheaper.
Future Ford vehicles will adopt this pattern. Ford will also offer 1.5-litre EcoBoost (148bhp or 180bhp) petrols and a 148bhp EcoBlue diesel, while an eight-speed automatic transmission will be available for engines at 118bhp or more. A new chassis is said to deliver an "energetic, engaging and rewarding fun-to-drive experience", so it's pleasing to see that Ford is balancing fun and safety in the new Focus. By removing the mechanical controls, the Active Park Assist 2 self-parking feature is now able to control everything - steering, acceleration, braking, gear shift - for a true self-parking feature.
Ford's Sync 3 system takes care of the infotainment via voice commands or a 20cm colour touchscreen that can be pinched and swiped like a smartphone, while smartphones can be wirelessly charged on an inductive pad.
It used to be that you'd need to buy a luxury vehicle to get features like adaptive cruise control and lane-keep assistance.
The next generation Focus has as few as 26 configurations, depending on the global market, versus 360 for the current generation. All use independent rear suspension.
ST-Line (from £21,570): Unique sporty body styling, including unique upper and lower grille, rear spoiler and polished twin tailpipes.
The 1-liter EcoBoost can be had with 85, 100 or 125 PS, while the 1.5-liter is available with 150 and 182 PS. The Ford Focus is made in China by the Changan-Ford joint venture. Some additional lead time is to be expected between the Focus's sales debut in Europe and China later this year and its eventual launch on this world of the world. These can be matched to either a 6-speed manual or 8-speed automatic.