Frances McDormand has won her second Oscar for best actress, cementing her dominance this awards season for her fiery turn as a mother out for justice for her murdered daughter in Three Billboards Outside Ebbing, Missouri. Invite us into your office in a couple days or you can come to ours, whichever suits you best, and we can tell you all about them.
McDormand was the front-runner for the Oscar after winning a Golden Globe, Screen Actors Guild Award and numerous film critics prizes for her role.
There were more than 7,000 tweets about "inclusion rider" in the 20 minutes after McDormand's speech.
Some Twitter users found the number of women standing evidence that females don't have equal representation in Hollywood.
"All the female honorees, stand with me - all the women", she said.
New York Magazine's Yashar Ali had the same observation.
McDormand explained what the on-set diversity clause was in the press room after she delivered her speech. "Look around, ladies and gentleman".
McDormand finished her speech with a simple message: Push for diversity in film.
The two-word call to action refers to contractual requirements that a movie's cast and crew be diverse and representative. "And I think the inclusion rider will have something to do with that". Upon his father's arrival to pick him up, the actor asked his dad, "What's wrong with Grandma?" to which Rockwell Sr. replied, "Nothing, we're going to the movies".
"Across the top 100 films of just past year, 48 films didn't feature one black or African-American speaking character, not one", she said.
Between 2007 and 2015, Dr Smith said she analysed more than 800 films and catalogued every speaking character by their gender, race, ethnicity, sexual orientation and disabilities.
The lack of representation among women and minorities amounted to "erasure", she continued, in which women are overly sexualised.