Cheaper MacBook Air Launch Predicted In Q2 2018


Cheaper MacBook Air Launch Predicted In Q2 2018

KGI analyst Ming-Chi Kuo claims that Apple is working on a new 13-inch MacBook Air and it could be launched in second quarter of the year.

The MacBook Air was presented 10 years ago by late Apple CEO and co-founder Steve, but it has continued its demand, especially among students.

Currently, the MacBook Air is sold in India at a starting price of Rs 77,200.

Kuo did not reveal any other details about the upcoming MacBook Air, so it is unclear if the lower price tag comes with less powerful specifications, or if the cheaper cost will be offered despite upgraded internals.

Apple's 13-inch MacBook Air is already becoming outdated with its most recent upgrade being a new 1.8GHz Intel processor. According to a study conducted by Creative Strategies on a panel of 1,300 U.S. consumers, shows no less than 72 percent of the users who make do with a Microsoft Surface actually want it as their personal device as well, compared to 65 percent in case of the Apple MacBook.

Meanwhile, if Apple launches a new MacBook Air in the lower spectrum, it should help Apple increase its laptop sales. The base price of the device will be lowered to $600 to $700 with of course, a new hardware functionality. The laptop was given a slightly faster processor, with a default RAM of 8GB.

Virtually nothing has changed with the MacBook Air in terms of design since its debut way back in January 2008. The big question is whether or not Apple can move past the Air's old 1,440 x 900 display, which isn't very competitive when many newer laptops have 1080p displays with richer colors.

To recall, in 2016, the company made a decision to officially discontinue the 11-inch MacBook Air. Apple is holding their event every year in September month and hopefully they would introduce their new generation MacBook Air in the conference.

Will Apple finally give the MacBook Air its due attention?



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