BlackBerry Partners With Jaguar Land Rover on Infotainment Tech

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BlackBerry Partners With Jaguar Land Rover on Infotainment Tech

Jaguar Land Rover is also planning to develop electrification and autonomous technologies for its future vehicle lineup. The companies said they signed a "multi-year agreement", but did not go into detail on when the results of this collaboration will reach JLR production vehicles.

Additionally, BlackBerry's engineering team will help develop new Electronic Control Unit modules for the vehicles, including a "next-generation infotainment system". These units could be used for multiple vehicle systems, but BlackBerry said the first project will be a "next-generation infotainment system".

The self-driving valet demonstration is a step towards making self-driving cars an everyday reality, with technology that removes stress from urban driving.

The deal follows BlackBerry's announcement in January that it is partnering with Chinese internet giant Baidu to develop self-driving auto technology after similar agreements with US tech giant Qualcomm and Japan's Denso. With a legacy as a hardware maker, Blackberry is shifting its focus to software development.

BlackBerry stated that connected and autonomous vehicles can react and drive based on rich data.

"Working with BlackBerry will enable us to develop the safe and secure next-generation connected auto our customers want", JLR Vehicle Engineering Director Dave Nesbitt said. The company claims that its platforms can process data efficiently, while keeping it safe and secure. "We are incredibly honored to work with Jaguar Land Rover and look forward to our teams working hand in hand to deliver an enhanced driving experience for their customers".

BlackBerry, the inventor of the smartphone and once Canada's star tech firm, remains a shadow of its former self, but its stock has risen about 80 per cent in the past year as chief executive officer John Chen's turnaround remains on track.

Furthermore, from 2020, we're told that "all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice".

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