At Blooming Rose in the 300 block of University Boulevard, owner Leigh Ann Melton said she ordered 12,000 roses just after Christmas - 25 percent more than past year.
Walton said sales are also influenced by the day of the week that Valentine's Day falls on. Licon has been a florist for over 19 years.
"Once we've prepared the water with the flower food, and the temperature, we remove the foliage because it will create bacteria in the water", said Kelley.
Receiving flowers as a gift is a joy and you want that feeling to last for as long as possible. "This type of purchasing indicates some level of planning", says Chris Bwakira, Vice President and Area Business Head, East Africa, Mastercard.
The country offers ideal conditions for rose and other flower growing, with altitudes around the capital city of Bogotá climbing to above 2,500 metres, with an average temperature of 13°C. While roses are the real victor for Valentine's Day, decorated arrangements are a hit as well. The orders were coming in too - predominately for dozens of roses - and by Friday, Melton expected she would have to put in a last minute order on Monday for more. "One well respected socialite would say red and pink roses mean this or that, and when someone on the other side of town said something else, they didn't jive". That's why they are kept in a refrigerator at the florist shop.
"Valentine's Day is probably one of the busiest times, especially for a jewelry store".
Anxious that Valentine's Day is going to break the bank?
Staff at Hilly Fields Florist and Gift Shop will be working late on February 13 and early on Valentine's Day to complete orders. "It's the craziest holiday of the year for us", said Flowers By The Bunch Owner, Monti King.
Although many wives and girlfriends here may be delighted by the figures, Australia's agriculture sector have voiced concerns about the growing pressure on the domestic flower industry.
Rochelle Todd, retail coordinator and supervisor at Peoples Pharmacy, yesterday said: Its been a slow start, usually tonight or tomorrow people will come and get their flowers.. Along with the rose, stargazer lilies and carnations are popular choices this year.
In addition to the prepared deliveries, the two people in each delivery vehicle get a stack of red roses.
Moonpig's roses come with free Next Day Delivery (perfect for those panicked last-minute buys) thrown in.
Delivery must move at the speed of love at first sight, said Frank Diaz, global marketing manager, UPS Americas Region.
"Really emotional intimacy is going to be a lot better for your relationship than stuff", Burke said.