Microsoft acquires PlayFab, accelerating game development innovation in the cloud

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Microsoft acquires PlayFab, accelerating game development innovation in the cloud

Though the precise details of the deal have yet to be disclosed, Microsoft will integrate PlayFab's tools into its Azure cloud service. In essence, they build cloud-orientated solutions, and have done so for mobile, PC, and console platforms.

Today, I am pleased to welcome PlayFab to the Microsoft family.

"We're mobilising to pursue our extensive opportunity in a 100-plus-billion gaming market", Nadella said at Microsoft's annual shareholders meeting in November. "However, the cost and complexity of achieving this through custom-built, server-side tools and technologies is high, and PlayFab offers developers a compelling model that scales naturally with their games' players".

Microsoft is likely hoping that PlayFab's platform will make Azure more attractive to small to midsized game developers, many of which now host their online games through rival cloud platform Amazon Web Services. The software giant will be able to combine their superior resources with PlayFab's deeper knowledge of cloud-based gaming technology to offer developers a better environment to work in, hopefully improving the play experience for gamers in the end. With the acquisition, Microsoft is hoping to pair PlayFab's experience in providing services for connected games, with Azure's worldwide reach.

PlayFab provides developers with already established backend services to power cloud-connected games.

Interestingly enough, the last time Microsoft broadened its approach to gaming in a large enough scale, it resulted in the Xbox One and the subsequent backlash over the many decisions taken over its online connectivity and Kinect.

PlayFab CEO James Gwertzman added: "From the start, PlayFab has been driven by the desire to help our customers unlock their creativity".

The addition of PlayFab will allow Microsoft to expand its Azure gaming offerings by providing developers with a set of tools that will come in incredibly handy when scaling their games. Our technology is used by some of the biggest entertainment companies, including Disney, NBC Universal, Wizards of the Coast, Nickelodeon, Bandai Namco, Rovio, and Capcom, as well as fast-growing indies like Fluffy Fairy, Nvizzio, and Hyper Hippo. Its gaming platform powers some of the most prominent titles in the industry, such as "Idle Miner Tycoon", "Angry Birds: Seasons" and "Roller Coaster Tycoon Touch".

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