In a letter to customers posted Thursday, Apple apologized for poor communication about the slowdown and denied it was an attempt to force upgrades. In an explanation, the company said it only took the action to prevent some aging batteries from failing and completely shutting devices down.
Apple said the update was meant to help prevent iPhones with older batteries from shutting down unexpectedly. For the most part, though, Apple wants to make iPhones more responsive.
Apple Inc (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.
Customers were upset that the company did not tell them about the feature, and many thought it was an attempt to get people to upgrade to newer iPhone models.
Not just Apple, the iPhone X sales are hitting the supplier partners too. They owners argued they would not have spent money on new iPhones if they had known there were other ways to fix slow performance. In said statement, Apple suggested that their next iOS update would include a kill switch for the battery health feature update they'd included previously. This has led to a major backlash from all around the world and Apple even issued an apology and offered battery replacements at reduced prices but that caused problems of its own with batteries exploding.
Apple's push for performance and security improvements over new features will also apply to this year's Mac software, but one key feature remains on the roadmap for 2018: The ability for Macs to run iPad apps. The handset has the same design as the iPhone 5, although its core specs are the same as the iPhone 6S. The Health Records feature can also be used to send messages to patients about conditions, medicines and laboratory results. Apple originally said the batteries would be available at the $50 discount starting at the end of January. Many investors have grown apprehensive based on reports that Apple's much-anticipated iPhone X has failed to live up to Wall Street sales expectations.
Some companies that could get a lot of business from the new low-priced iPhone include Pegatron and Wistron, which both now assemble Apple products.