However, the prices of all Prime Exclusive phones will increase by $20, and devices will still come with Amazon apps preloaded. "Customers who now use a Prime Exclusive Phone will receive a free update starting this week with this change, which will remove the lockscreen offers and ads", says Amazon. It's also unclear if smaller, notification-based ads will still appear over the devices.
Amazon recognizes the customers rely on phone manufacturers lockscreens for security such as facial recognition, as well as using the lockscreen for personalization. The program previously offered Prime members access to significantly discounted phones with the catch being that buyers would have to put up with ads on the lockscreen and some Amazon bloatware pre-installed on the phone. Currently, you have to press a fingerprint sensor twice on these phones to unlock. For those devices already out in the world, updates will start rolling out next week that remove the ads. Here's the full statement. Those with an Amazon Prime Exclusive phone will receive a free update, starting this week, that will remove existing lockscreen offers and ads. Amazon wants customers to be able to enjoy biometric security measures like fingerprint readers and facial recognition while also being able to customize the lock screen with photos and wallpapers. And while the lock screen ads are going away, special limited-time offers from the retailer will be viewable through a dedicated widget on the home screen. These handsets are (as the name implies) only available to Amazon Prime subscribers, and they are offered at a discount compared to the normal pricing. But, hey, if you're an Amazon fanboy, you likely won't mind these one bit. The company said it is doing this so that you can more easily use your phone's fast-unlock technologies.
Today, the Prime Exclusive Phone program gets even better.