Akshay Kumar aims to bust period taboo with #PadManChallenge campaign

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Akshay Kumar aims to bust period taboo with #PadManChallenge campaign

Akshay Kumar, Twinkle Khanna were among the first celebrities to accept and nominate others.

After the Ice Bucket, Mannequin Challenge and India's own "Beet pe Booti" challenge, here comes another video sharing challenge from the B-town. Celebs are tagging celebs to participate in the challenge, which requires them to post pictures of themselves holding a sanitary pad. Hype around the film is global as Twinkle Khanna, who serves as the producer was invited to oxford to speak about the film in sanitary pad generally being a taboo in the country.

She ask everyone to post a picture holding a pad with a message that reads, "Yes, that's a Pad in my hand & there's nothing to be ashamed about". It's natural! Period. #PadManChallenge.

Yes, a woman's period is natural and there is nothing to be ashamed about and talking about it. It will be interesting to see whether Big B, Bhai and Badshah take up the challenge sportingly or not!

"Copy, paste this and Challenge your friends to take a photo with a pad".

He in turn has challenged fellow stars Amitabh Bachchan, Shah Rukh Khan and Salman Khan.

Now with just three days left for the film's release, members of the film and television industry are coming in support of R Balki's social drama, one by one.

Bollywood superstar Akshay Kumar, who is now gearing up for his upcoming film Padman, which is slated to release on February 9, on Monday held a special screening for school children in Gujarat. Thank you @akshaykumar for the challenge.

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