With new application, the company seeks to enable users for sharing content from within the app to let people provide information to those, who do not use the platform.
That's a departure from past approaches where Snap worked to distance the key product from rival offerings.
The tool will be available immediately to Snapchatters who already have access to the new, redesigned Snapchat. Users will see a special icon next to a person's name if they take a screenshot or recording of your story. It will roll out to other users over the next few weeks. However, being able to share Stories outside of the app could also pique the interest of those who never downloaded it or who have been put off by a UX that's proved confusing to newcomers in the past. When it rolls out, it will be available to all users on iOS and Android using the most up-to-date version of the app.
If you wanted to share someone else's story, you'd have to screen-grab or screen-record the image or video. The posts should then be viewable directly on these platforms. "This means that we must become exponentially more productive as we add additional resources and team members". Snapchat being only a 6-year-old business, the company is looking to cut costs as they've lost money in hardware and app redesign.
At the time of the announcement, chief executive Evan Spiegel said the aim of the redesign was to make Snapchat "more personal" by better separating personal content with that from publishers. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.
For users, one benefit of viewing Stories through the Snapchat player: no ads.