Facebook is again changing the news feed, and if you rely on Facebook to show you news or stories from publications and websites that you like-such as this one!-you may be affected.
Google, Twitter and Facebook have come under fire for allowing the spread of bogus news - some of which was directed by Russian Federation - ahead of the 2016 USA election and in other countries. Users can set their preferences to see more content from their page follows, but this will not be the default setting with the new rollout. The company hasn't decided whether to proceed with the shift, and it may choose not to do so.
"We think that we're now slightly overvaluing how much time people spend on our platform and undervaluing how many meaningful interactions they have with other people", said Mosseri, who oversees News Feed.
"This will be one of the more important updates that we have made".
According to a report by New York Times, Facebook has introduced major changes to what kinds of posts, videos and photos its members will see most often by prioritizing what a user's friends and family share and comment on while de-emphasizing content from publishers and brands. Last year, Facebook disclosed that Russian agents had used the social network to spread divisive and inflammatory posts and ads to polarize the USA electorate. There is some consternation among publishers that this strategy could lead to a significant reduction in traffic referred from Facebook over time.
"I also expect the time you do spend on Facebook will be more valuable", he wrote. On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good.
The social media giant will also prioritise posts from friends and family over public content.
Facebook is testing a new section within its app featuring local news and information about local events.
For its part, Facebook has been seeing fewer everyday users creating posts for friends and family, while more brands and media companies were populating the service.
"There is really no silver bullet here to determine what is most meaningful, but we are trying to mine the signals to get the best representation that we can", Hegeman said. A big part of that effort would be "making sure that time spent on Facebook is time well spent", he said. Plenty of users would rather gab about their social lives than net neutrality or the tax plan. But it's rare to see a public company announce it will immediately weaken its own business to give its customers a healthier lifestyle.