The new commercial, which is teased below, is set to debut during Super Bowl LII on February 4.
The ad marks the start of Pepsi's new global campaign "Pepsi Generations", which celebrates the soft drink brand's pop culture history spanning the course of 120 years. The ad will feature "celebrities of Pepsi's past and present" and include a new take on Crawford's 1992 Super Bowl Pepsi ad, PepsiCo said.
In the original ad, two preteens gawked as Crawford, clad in a tank top and cutoff jeans, pulled up to a gas station in a Lamborghini and chugged a Pepsi purchased from a soda machine. For Cindy, this was a wonderful opportunity to not just take a trip down memory lane, but to also work with her son. However, the company said it may have put too much marketing emphasis on healthier beverages and planned to move marketing dollars back to Pepsi and Mountain Dew, the WSJ reported. It resurrects a loyalty program called "Pepsi Stuff" that lets customers redeem points for swag such as vintage-style Pepsi T-shirts and hats. The brand new spot also features Crawford's son, Presley Walker Gerber, as well as footage from Michael Jackson's similarly famous Pepsi commercial. "I hope it gives people that warm, fuzzy feeling".
She admitted that her daughter, 16-year-old Kaia Gerber, was suffering from a bit of FOMO after not being involved in the commercial.
"I think probably that will be the highlight for me is just getting to see my dad", she said.
NBC is airing the Winter Olympics beginning less than a week after the Super Bowl and about one-third of total advertising revenue from both events will come from advertisers who have bought spots during both events. "They've spent a long time creating all of these memorable moments and that's exciting for me to because I really do consider myself part of the Pepsi family".
"I don't know if the shorts would still fit but this time we didn't want to bring them back because the commercial is about passing onto the next generation, it was a nod to the old commercial without wearing the exact same outfit", Crawford told People.