Pizza Hut clearly realized that: The delivery giant is testing a service that will deliver beer with your pie. The service will debut in Phoenix, Arizona with six-packs of Budweiser, Bud Light, and Shock Top.
Pizza Hut will eventually expand to single-serving and full-bottle options.
"We know that beer and wine go great with pizza and we're uniquely positioned to deliver these given many of our restaurants already serve beer and wine", Stacy Lynn Bourgeois, the director of brand marketing for Pizza Hut, said in a press release.
This content is published through a licensing agreement with Acquire Media using its NewsEdge technology. So, to make things easy for us all, they're going to start toying around with the idea of delivering pizzas with a side of booze, and that pilot program process starts today. Jack in the Box also made waves a few years ago with the late-night-only "Munchies Menu", a wink-and-nod acknowledgement that people will eat too much fast food after smoking too much weed.
Pizza Hut parent Yum Brands Inc has been working to turn around sales at the chain.
Beer and wine are already now served at many Pizza Hut locations, so the brand has some advantages.
The inclusion of alcohol may help the pizza chain in its competition with others like Papa John's or Domino's, which only offer water and soft drinks for delivery. By the end of the year, the company expects to hire 14,000 new drivers.
Rival Papa John's global sells beer and wine at a handful of locations in the western United States and at locations in Latin America, China and Russian Federation. Customers will also be required to show proof age when the delivery arrives.