Amazon Prime hits Singapore with a bang

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Amazon Prime hits Singapore with a bang

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba Group Holding.

The members can also enjoy the streaming service Amazon Prime Video and gaming subscription service Twitch Prime. Its service, which offers free two-hour delivery from its local warehouse with a minimum order of $40 between 10 am and 10 pm daily via the Prime Now app, will also be made exclusive for members.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore. A message on the checkout page of Amazon's USA store now states that "items shipped to addresses outside the U.S. are not eligible for free shipping".

Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

The catch here is that the worldwide range of over five million products is only available within the Prime Now app itself.

However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

Streaming service Amazon Prime Video and gaming subscription service Twitch Prime are bundled as part of the membership.

Prime membership in the United States costs US$10.99 a month or US$99 a year.

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa. "We will keep making Prime better, adding even more selection and benefits".

These are all now available on the Amazon Prime Now app.

It offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.

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