Singapore Airlines unveils flights with double-bed suites, wardrobes and mood lighting


Riding on the theme of "Space Made Personal, Experience the Difference", the new cabin offerings will redefine air travel luxury by providing more space and privacy in all classes, featuring intimate and bespoke elements designed especially for its customers, SIA said.

Singapore Airlines upgraded its first class suites meant for the most premiere of its customers, as part of an $850 million product investment to fend off competition from Middle Eastern rivals.

So what has changed?

The business class seats along the centre of the aircraft can be connected to form a single bed, which is great for families travelling together. Those looking to get some shuteye are in luck, with a bed that measures 76 inches by 27 inches, there's a 32 inch HD TV to catch up on all your shows and two fully stocked, ultra luxe bathrooms.

Its flagship suite seats are furnished with separate full-flat bed with adjustable recline and a leather chair that can swivel between 135 and 270 degrees and recline up to 45 degrees.

"The new cabin products are the culmination of four years of work, involving extensive customer research and close partnerships with our designers and suppliers".

Singapore Airlines is also improving its business class, premium economy and economy products in the newly fitted A380s, the first of which will start flying from Singapore to Sydney on December 18.

Asked about the new configuration and the fewer suites on the aircraft, SIA chief executive Goh Choon Phong says the decision was based on a combination of a better use of space, as well as demand patterns SIA has observed among A380 passengers.

Emirates is known for launching showers for its A380 suites passengers, while Etihad's swankiest seat is known as 'The Residence,' a 120-square foot mini apartment with a queen bed, shower, and private butler.

That ban must have worked as the airline has now introduced double seats that can be lowered to become double beds in business class in its new A380 aircraft.

Each business class seat is 25-inches wide with 50 inches of pitch and is cocooned inside a carbon composite shell for added privacy. Like the suite, the business class seat is also upholstered by Poltrona Frau. The oversized footrests are a nice touch, as are the noise-cancelling headphones. The seats are configured in a 3-4-3 design.

Designed by JPA Design of the United Kingdom and manufactured for Singapore Airlines by JAMCO Corporation of Japan, the interior of the Business Class cabin showcases a modern yet organic colour scheme featuring a selection of soothing and classy leather and fabrics, in addition to lightweight carbon composite materials.

An 11.1-inch (28.19cm) touchscreen monitor eliminates the need for handsets, capitalising on its award-winning in-flight entertainment system, KrisWorld.



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