In a move no one saw coming, Hidden Valley Ranch has unveiled its first-ever clothing line, which will include merchandise you can wear to advertise your love of ranch dressing.
Hidden Valley Ranch has come out with a holiday outlet for what it calls "festive gifts for the ultimate ranch fan".
For $50 you can purchase a mini keg that holds 5 liters of ranch.
It arrives empty, but comes with 12 bottles of ranch that you can fill it with, on an as-needed basis.
That quantity is placed in quotes because who is Hidden Valley to presume to know 365 days of customers' ranch-eating habits?
Can't get enough ranch dressing?
If the mini keg doesn't tickle your fancy, they also offer Hidden Valley ranch shirts starting off at $25.
"It isn't a party unless the Hidden Valley® Ranch is flowin", according to a product listing on Flavour Gallery, a retail website.