The show doesn't have a name or a proposed air date (though spring of 2019 is a decent bet). Both Deadline and Recode sources have heard that Apple has secured the rights to a drama series created by and starring Jennifer Aniston and Reese Witherspoon.
Apple's commitment to big-name original shows may go well, well beyond its Steven Spielberg anthology.
House of Cards' Carson will also showrun the series, which reunites Aniston and Witherspoon for the first time on screen since they played sisters in Friends.
Apple already took a step into TV this year when it created "Planet of the Apps" and a spinoff of James Corden's "Carpool Karaoke" bit.
ET confirmed that the pair would co-star in the series about TV morning shows in July.
Other parties interested in the as-yet-untitled, highly sought after show included Netflix Inc. and CBS Corp.'s Showtime.
Stars Aniston and Witherspoon are also co-owners and co-executive producers, alongside production company Media Res, which will lead the project, according to the Reporter.
Since leaving his position as head of drama at HBO, Ellenberg has focused on development and has teamed with Bron Studios to launch Media Res.
Apple's programming efforts are being overseen by Zack Van Amburg and Jamie Erlicht, who joined the company from Sony Corp.in June. Spielberg, Fuller, Amblin's Darryl Frank and Justin Falvey and "Bones" creator Hart Hanson are exec producers.
The news is thrilling for fans of the two talented women.
Aniston, who earned five Emmy nominations and won one for her role as Rachel Green on NBC's Friends, is repped by CAA, Lighthouse Management and Hansen Jacobson. Stelter is serving as a consultant.