For smartphone buyers, this is a new area that the ecommerce giant is venturing into, and there is little value addition that Flipkart can add in terms of core technologies.
The Billion Capture+ features a fingerprint sensor on its back.
On the battery front, the smartphone by Flipkart is backed by a 3500mAh battery, which is rated to deliver up to 2 days of life. The Billion Capture+ smartphone will be supported by F1 Info Solutions, which is now owned by Flipkart.
Flipkart has also revealed that it will be offering some great launch day offers - such as no cost EMI and discounts on leading debit and credit cards. While the second variant of the smartphone sports 4GB of RAM and 64GB of inbuilt storage which will come with a price tag of Rs 12,999. The front camera is an 8 MP shooter, while there are dual 13 MP cameras on the back.
The Capture+, on paper at least, looks to be a pretty well-rounded device. The phone will be available for purchase from Flipkart starting November 15. "The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers' reviews", Sachin Bansal, co-founder and Executive Chairman of Flipkart, said in a statement. As the name suggests, the phone will be a camera-centric device with "state-of-the-art dual camera" which also boast features like super night mode, bokeh effect and depth-of-field.
However, that does not take away from the challenges that Capture+ will face upon its launch.
Cameras are one of the highlights of the smartphone.
Additionally, it is important to understand that any smartphone is more than just the sum of impressive internals and features on offer. The device is powered by a Li-Ion 3,000 mAh battery.
Flipkart is coming into the market with an ecommerce heritage as against a phone making heritage. Central to the success of any smartphone user experience is the integration of the device's OS with the hardware on board - something that could be tricky for Flipkart to achieve with the Capture+ as it has no prior experience in manufacturing smartphones. Bansal's move to enter the smartphone space would put it against established rivals like Xiaomi, MotoG, Samsung among others. The Capture+ smartphone is one of the biggest categories for Flipkart, which is locked in a fierce battle with US-based Amazon for leadership in the booming Indian e-commerce market.
On one hand, these products can be positioned like Amazon's Basics. And like Google does for its Pixel phone, Flipkart is also offering unlimited cloud storage for photos as well.