Apple Buys Canadian AR Headset Startup Vrvana For $30M

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Apple Buys Canadian AR Headset Startup Vrvana For $30M

This technologically advanced headset has won accolades (note the CES 2017 award badge in the product image) for "seamlessly blending" AR and VR, while virtually eliminating camera lag. Currently, Vrvana's website is still live, but the company has "gone dark" on social media since August, indicating that the deal went through quite recently.

Founded in 2006 on a shoestring budget of less than $2 million in Montréal, Canada, Vrvana's focus has been exclusively on its Totem mixed reality headset.

A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset.

Apple has bought augmented reality headset startup Vrvana for $30 million, according to a report from TechCrunch. That piece of hardware never came to market, but the engineers behind it will not have a chance to contribute to something potentially bigger.

Vrvana's camera-based approach is different from those of others like Microsoft, which deploy transparent-based displays for its HoloLens headsets. Perhaps with Apple's help we could see high-quality augmented reality games make their debut, after all a couple of years back Valve was rumoured to be having talks with Apple. It is believed that the company has kept 2019 as the deadline to finish the product and ship it by 2020 if the project goes on as scheduled. Hand tracking is one of the technologies that Apple's PrimeSense team in Israel has brought to Apple. With AR tech, the consumer would no longer need to carry a phone, as texts and videos would be available even without the device. As per request made Vrvana too dint respond in comments. SMI is an eye-tracking firm that provides a solution for VR and AR headsets.

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