The new feature, dubbed as AR View, allows you to check out how the product which you are considering buying, looks in your home, or at the place you want to buy it for. Check out Amazon's Electronics Gift Guide and get a head start on your holiday gift planning and shopping. Once you choose an item, the app uses your smartphone camera to superimpose the item in your home, and you can drag and rotate the item around to see how it looks in different locations. The feature is available to users with iOS 11 installed on the iPhone 6s or later.
The new AR View feature could make Amazon a more attractive option for users looking to buy items that have traditionally been harder to pick out online, as a photo gallery can only do so much. If there's an app that has the potential to push AR into the mainstream of online shopping, it's Amazon's. However, it was not very useful due to the limited product set and sort of unreal overlay.
AR View works in a myriad of product categories including furniture, electronics, toys, games, home décor, and others. In addition, buyers can also customize colors on the virtual products to find the right combination.
Amazon has become a sort of one-stop-shop when it comes to buying just about anything you can imagine from clothing to furniture to electronics to food to auto parts. Going forward, we could see more of such shopping concepts based on Google's new ARCore software.