Snapchat says that its new Context Cards Snaps become the visual starting point for learning more about the world - empowering its community to get more information about anything that catches their eye. The information you see there will be provided by Snapchat partners like FourSquare, TripAdvisor, and Michelin.
Reacting to the tweets of the anguished Snapchat users, the company posted an acknowledgement message on its Twitter page, adding that its team is working towards resolving the technical glitch.
Snap is launching a new way to wring dollars from Snapchat's fleeting posts with Context Cards: a feature to let users access more info or launch third-party services based on the location of the Snaps they're viewing.
They're essentially adverts, which are created to display information about businesses, venues and places, and make it easier for you to visit or make a booking with them.
If a Snap says "more" that means there is more information available and to find out more swipe up on the Snap.
Lots of people share their location with Snapchat when they take pictures or videos.
Snapchat will also make it easier to book ride-hailing services such as Uber and Lyft - when you click on directions, for example, you'll be presented with an option to book a auto.
They then reveal useful details including customer reviews, directions, contact numbers, maps and menus - you can even reserve a table or grab an Uber taxi all through the app.
See something on Snapchat you want to know more about?
The first Context Card that appears contains basic information like the name of the place, category of venue - eg department store or restaurant - and partner's rating.