The form factor was popular enough for Roku to warrant an update last year and throughout the years has been copied by main hardware manufacturers and cheap knock-offs alike.
Roku announced five new media streaming devices on Monday, which all include some performance and video upgrades, while some will directly compete with the new Apple TV 4K for a place next to your TV.
All the new devices are going on sale on October 8.
Now that Amazon has unveiled a new 4K HDR streaming dongle mini-device and Apple has unveiled its new 4K HDR set-top box, we have Roku keeping up with the competitive momentum by unveiling a new streaming 4K HDR stick of its own, along with several new set-top box and smart platform hardware/software updates that we cover in our next post. "These new features make the entertainment experience more enjoyable for our customers, while solving some of the biggest pain points when watching TV today". The Roku Streaming Stick offers exceptional HD streaming.
New for the streaming stick this year is that odd, proprietary power cable that houses the external antenna - Roku told us that will provide the Roku Streaming Stick+ with four times the range as the old streaming stick and helps reduce interference.
One note on HDR: The Roku Streaming Stick+ only supports HDR10, not Dolby Vision, so if you have a 4K TV with HDR, make sure it supports that format. Priced from $179, many felt that the streamer doesn't really offer much over its rivals besides the ability to tap into the Apple ecosystem. TechRadar even asked Roku whether they would see the light of day outside the USA, but the company wouldn't confirm anything either way. The latter is curious considering that Roku was one of the last to add the DirecTV app to their lineup; however, I can attest from personal experience that the app performs well.
The Roku Ultra is still more expensive than the next generation of Amazon's Fire TV streaming player.
It comes with a new voice remote which includes buttons for TV power and volume which can be used to control compatible TVs with.
Roku also announced its new operating system called Roku OS 8, which will roll out to all Roku devices by the end of the year. There is also improved, simplified sign in, and enhanced voice commands.
It comes with Roku's new voice remote, too.
You can find out more details about all of the new Roku Streaming Players over at the company's website at the link below. That's because Roku seems to have abandoned the United Kingdom market, refusing to offer us anything better than the Roku 3 - despite having launched a number of high end boxes over the past two years.