The test is a response to user complaints about clogged News Feeds that are now filled with the likes of memes and recipe videos rather than friends' personal updates.
This idea is piloted in six countries.
Once this blog post was picked up by media outlets like The Guardian, fear spread that media outlets susch as Buzzfeed who rely on Facebook traffic for revenue will be hurt as users may not choose to go to the separate section which houses their posts.
In an interview with The Guardian Matti Littunen, a senior research analyst at Enders Analysis stated that premium publishers have already been one stop ahead and cashed in on the profit of promoting on Facebook.
In a much-needed break from stories about fighting fake news and sitting before a Senate Intelligence Committee; Facebook is now trialing a new News Feed format in a number of countries, splittitng the iconic News Feed in two. "There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore", it added.
Saying there are no plans to expand it at this time doesn't exactly preclude it from ever happening though.
Social media - and Facebook in particular - has changed the game for publishers and businesses of all sizes.
Putting publisher content that far from the main feed would be a big deal. We've heard from people that they want an easy way to discover relevant content from pages they haven't connected with yet.
A few of us-perhaps not that many, since journalists who couldn't adapt to Facebook's new order have been mostly laid off or left the profession-are old enough to remember the days when we didn't need tech companies telling us to focus on those values.
Tests are carried out in Serbia, Slovakia, Sri Lanka, Bolivia, Guatemala and Cambodia. The feed generally features posts from Facebook Pages users don't follow. But the latest change that's being tested has some people - page owners and publishers in particular - anxious. This is particularly true regarding Facebook, which operates as a sort of central digital hub for news and discussion for vast swathes of the population, and is so dominant in that role its power is increasingly unchallengeable and frankly sort of terrifying. The experiment may last for several months.