Microsoft Throws in the Towel on Its Streaming Service

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Microsoft Throws in the Towel on Its Streaming Service

Microsoft has announced that it will stop its Groove Music Pass service and will move its existing customers to music streaming service Spotify.

However, as is the way with such shutdowns, Microsoft was keen to pitch it as a terrific opportunity: "Groove Music is excited to announce that we're partnering with Spotify to bring you the world's largest music streaming service". Spotify app is already available for Windows 10 and Xbox One.

Effective immediately, Microsoft will cease the sale of Groove Music passes.

There are still many other streaming music applications in the Windows Store.

Apple (NASDAQ: AAPL) and Spotify are the two heavyweights in music streaming, collectively commanding almost 100 million paid subscribers at this point. The Groove Music was rebranded two years ago in 2015, which formerly called as "Zune Music" that later changed to "Xbox Music". New Spotify users may be eligible for a free trial of Spotify Premium, lasting 60 days.

General Manager of Groove Music, Jerry Johnson said, "The process of moving your music to your Spotify account will take a few minutes".

Spotify is trouncing its music streaming competitors, and Microsoft has bowed to this reality.

Groove Music will be discontinued on 31 December 2017, and those with active subscriptions will receive a pro-rata discount from then. This includes downloaded tracks, music videos, and streaming music.

Groove Music Pass will remain available until December 31 when it completely shuts down. At the same time, it's also a tacit acknowledgment that the online music field has largely become a two-horse race between Spotify and Apple.

From there, select the playlist you just created.

There will be an opportunity for users to bridge their collection and start up an account with Spotify, but we'll get to that in a second.

But here's the thing: Even if you intend to keep using Groove, you must download your purchased music: This music will not be available to you to stream starting on January 1, 2018.

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