FDA slams bakery: Love is not an ingredient

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The Nashoba Brook Bakery in Concord made headlines on October 4 for questionably listing "love" as an element of its granola, attention is now shifting towards the rest of the FDA's issues with the bakery: its "insanitary conditions".

Your Nashoba Granola label lists ingredient "Love". The letter reprimanded the MA based wholesaler and baker about ingredients it has listed in its granola.

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Gates reportedly says the government telling you not to list "Love" as an ingredient because it might be deceptive "just feels so silly".

Nashoba Chief Executive Officer John Gates described the FDA's message as "so George Orwell" and told Bloomberg he was proud to include "love" as an ingredient in the company's products.

"Your Nashoba Granola label lists ingredient "Love".

While their heart was probably in the right place, the U.S. Food and Drug Administration has told a wholesale bakery that it's in violation of the rules by listing "love" as an ingredient.

The FDA argues that love would be considered "intervening material" in a label, Forbes separately commented. "Because it's about the word love, it's cathartic.It makes it something that people can smile at". Unfortunately for the West Concord's Nashoba Brook Bakery, however, seasonings of "love" aren't meant to be.

The information about the use of "love" was included but is not among the agency's top concerns, the FDA said.

The statement by the FDA said the agency expects Nashoba to correct serious violations found in the inspection the agency carried out as noted in its warning letter to the company.

Federal officials say a MA bakery had several violations other than its listing of "love" as an ingredient in its granola.

The company said it plans to comply with all of the FDA's recommendations, Bloomberg reported.

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