Had these measures been in place prior to the election, "we believe we would have caught these malicious actors faster and prevented more improper ads from running", Facebook Vice President of Policy and Communications Elliot Schrage wrote Monday in a blog post.
Even thought the ads were purchased with Russian currency, Schrage said that wouldn't have set off red flags. He stated that accounts and ads that Facebook discovered seemed to heighten "divisive political issues across the political spectrum", such as gay rights issues, Black Lives Matter, and gun rights.
Former Secretary of State Hillary Clinton said the ads were part of a Russian-backed disinformation campaign against her. The company has been invited along with Facebook and Google to testify in front of the House and Senate Intelligence Committees, which are set to hold hearings on the 2016 election in October and November, respectively.
The ads violated Facebook's policies because they came from inauthentic accounts.
Despite concerns Elliot Schrage, Facebook's vice president of policy and communications, insisted that numerous adverts discovered "did not violate our content policies", suggesting that they would have been run in any event. Additionally, it turns out that 50 percent of the ads cost under $3, while 99 percent of all the ads cost $1000 or less.
Russian operatives frame worked an assemblage of deceptive web sites and social media pages to recognize American voters' reception to propaganda, and then utilized a high powered Facebook tool to frequently dispatch them messages contrived to impact their political behavior like those who are accustomed with the inquiry into foreign intrusion in the USA election. The group's Facebook page was adorned with adorable puppy memes and paid ads.
Facebook has been in the crosshairs of regulators and the general public concerning its role in influencing the 2016 presidential election.
In a statement on Monday, Facebook said it would add more than 1,000 people over the next year and invest more in software to flag and take down ads automatically. None of the companies has yet said whether it will accept the invitations.
Twitter told lawmakers it found about 200 accounts Russian-linked accounts based on what Facebook had identified. The company has promised to share its findings with Congressional investigators. The company's presentations to staff last week "showed an enormous lack of understanding from the Twitter team of how serious this issue is, the threat it poses to democratic institutions", he said.