Amazon gives teens their own login, but parents retain power

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Amazon gives teens their own login, but parents retain power

With the fall semester in full swing, Amazon is offering a new monthly payment plan for college students throughout the country. Amazon will allow parents to scrap the approval setup in favor of setting spending limits, too, the company says.

For the first time, teens can independently use the Amazon app, allowing them to shop or stream content while still keeping their parents informed.

Teens will be given access to their parents' Prime benefits at no cost.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.

Amazon launched Households in 2015 in order to install more control over the ways people were sharing their Prime accounts with friends and family, and this is an evolution of that move.

To streamline the process further, teens can also add personalized notes to each product they select for approval, allowing them to offer their parents a bit of justification for the products they want or need (such as important school supplies). This will send parents a message with details of the order. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households, in a statement about the launch. Many other retailers, such as Claire's and Abercrombie & Fitch, are also struggling. Once the order is placed, parents can see an itemized invoice and are able to cancel and return items, according to Amazon.com's normal terms.

If you prefer to avoid handing over your credit card outright whenever your teens want or need something on Amazon, the retail giant has you covered.

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