"A lot of business comes through spot buys". While the mystery around the celebrity contestants is still intact, the makers have officially introduced us to the four commoners, who will be locked inside the Bigg Boss house this year. On September 26, the reality show was launched by Salman who has been the host since season 8.
As we revealed earlier, YouTube sensation Dhinchak Pooja might also enter the show.
Bigg Boss has never hosted a person who is connected with the underworld.
The Big Boss makers have added another layer to the theme for the inmates which is known as the "padosis" for the company. Thanks to Colors as I also like hosting Bigg Boss. He further added that this season will be tougher for the contestants and that there will be a cut-out of his in the house who will keep a watch on the contestants.
When asked Salman what is his expectation from 1th season of Bigg Boss, he said, "I feel contestants shouldn't misbehave when they are on the show but I feel it's not in their control either because team of Bigg Boss really torture them in the house".
Unlike the previous seasons, Salman Khan will also act as a peacemaker between the gharwalas and the padosis.
Colors has designed an integrated marketing campaign to promote Bigg Boss across various platforms including OOH, radio integrations including special tie-ups.
Actor-turned-comedian Gaurav Gera will be a part of Bigg Boss season 11 as Pinky Padosan. "We have consciously launched these two very atypical shows because today's urban audience has a discerning taste". Last year, we were No. 1 in both rural and urban markets, but our main focus is urban. Thus, both the shows are unique: "While one is a love story, the other is a revenge tale", Nayak explained.