Jio one year on: How telecom industry was shook up

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Jio one year on: How telecom industry was shook up

The new plan of Airtel comes with 28GB 4G data.

One of the recharge plans by Airtel is of Rs 399 plan, under which it offers unlimited voice calls (both local and STD) to its users and this one is also for the prepaid customers only.

The tariff war among the Indian telecom companies sees no end in sight as they continue to roll out new tariff plans to give the rivals a run for their money. To keep pace with Jio, established telecom operators that had previously charged exorbitant amounts for data and calls, offered the latter for free, while the cost of data at an average came down to Rs 50 for a GB. Similarly, the free calls are limited to 250 minutes per day, after which the same 10 paisa per minute, and 30 paisa per minute tariffs are levied for calls to Airtel and other networks, respectively.

Rs 40 plan will get you Rs 35 worth of talk time with unlimited validity.

Rs 60 plan: Rs. 58 talk time with unlimited validity.

Rs. 8 plan: Local+STD mobile calls 30paise/minute for 56 days.

Rs 149 plan offers unlimited Airtel to Airtel calls, 2 GB 4G data with 28 day-validity. Airtel users can get unlimited calls, along with 1GB per data per day for 28 days, which means 28 GB data for 28 days.

The company is running a Jio-style three-month introductory offer under which JioFiber will offer free high-speed internet - up to 100mbps - for the first 90 days. The plan offers unlimited calling which includes local, STD and even calls while roaming.

Users can get unlimited local calls, along with 1GB, 2G/3G/4G data.

Voice still constitutes 70% of the revenues of existing telecom players and by making voice free, RJio hurted the revenues of incumbents who had to come up with similar plans to retain their users.

Rs. 5 plan: 4GB 3G/4G data for 7 days. However, Airtel is now offering 10% cashback for this plan, if paid via Airtel Payments Bank.

The packs are likely to appeal to heavy and consistent users of data, such as those who use it for work or business, or for watching video on a daily basis. The feature phone also comes packaged with Jio apps like Jio Cinema, Jio TV, Jio Music and different applications. It also offers 2GB of 4G data for 28days. However, once a user exhausts his 90GB quota, the internet speed is reduced to 128 kbps. Compared to last month Airtel's data speed has increased and has been recorded it to be 9.266Mbps.

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