C4's £75m Bake Off gamble pays off

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C4's £75m Bake Off gamble pays off

On Tuesday night, "The Great British Bake Off" returned to our screens for its first episode on Channel 4.

Last year, the final series to air on the BBC earned a huge 10.4 million viewer ratings, which hit a peak of 11.2 during the episode.

It pulled in Channel 4's best ratings in five years - the last time being the opening ceremony of the Paralympic Games in August 2012.

"This show breaks even at around 3 million, so anything north of that would be fantastic", said Hunt, adding that if it reached between 5-7 million viewers she would be "absolutely delighted".

But, it turns out, this is a drop of nearly 4 million when compared to the previous series of the show.

From left to right, we have Chris, Yan, Sophie, Julia, Liam, presenter Sandi Toksvig, judge Paul Hollywood, Tom, judge Prue Leith, Peter, presenter Noel Fielding, Stacey, James, Kate, Steven, and Flo.

Robins Farm on Latham Road will give a slice of homemade cake to anyone who orders a main meal between 5pm and 7pm, just a few hours before the hugely-popular baking show premieres on Channel 4.

The number of Channel 4 viewers is expected to increase significantly with on demand streaming over the next seven days, as it has for the BBC in previous years. Channel 4 also signed two sponsorship deals for the show worth an estimated £4 million ($5.2 million).

Great British Bake Off starts tonight and we're getting all our eggs, flour and cookie cutting implements ready and in a row.

The departees will be replaced by judge Prue Leith and Sandi Toksvig and Noel Fielding - the Mighty Boosh star who admits he doesn't eat cake.

The average peak-time price for a 30-second slot on Channel 4 is around £100,000; however, the broadcaster is charging between £150,000 and £200,000 to advertise within the 8-9.15pm Bake Off window.

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