Taylor Swift dropped the first single off her forthcoming album Reputation (due November 10) last Friday, and despite its polarizing response, "Look What You Made Me Do" has toppled, well, just about every record it could in a very short amount of time.
The new track had its official premiere at the MTV VMAs in Los Angeles and features her darker side leaving her former self behind her.
Taylor's lyric video received 19 million views in its first 24 hours which effortlessly topped the previous record holder of the Chainsmokers and Coldplay's Something Just Like This which held the spot of 9 million.
The 27-year-old is then seen dressed as a biker, a celebrity crashing their sports auto, a bank robber wearing a kitty mask and a dominatrix. Her return to the spotlight with "Look What You Made Me Do" broke streaming records and positioned her upcoming album, "Reputation", as a certified commercial success.
She appears to poke fun at her relationship with ex-boyfriend Tom Hiddleston with her backing dancers wearing tops with "I (heart) TS" on them.
"Sending my love and gratitude".
It's after fans compared their videos. News that the "Swish Swish" singer was not expecting Taylor Swift at the event. They are not going to give her or her new music any attention.
An insider told Page Six on Tuesday that the diamonds Taylor Swift casually bathed in cost around $10million (approx £7.7million), and were provided by jeweller-to-the-stars Neil Lane.
The video for the song was streamed more than 39 million times in 24 hours, besting Adele, whose video for "Hello" was viewed 27.7 million times. With a career spanning over a decade and with eight albums to her name, just how much is the pop singer worth in 2017?