The Ball family is changing the game on and off the court.
"The Ball family has been incredibly open and authentic, welcoming our crews into their home and their lives, which is why fans are really going to connect with the series", said Farjam, the company's vice president of current programming. LaVar has been a controversial figure for the past year or so, making some outrageous claims regarding his basketball skills, including that he could beat Michael Jordan in a one-on-one game.
"You think you know me? And who better to help us tell our story than Bunim/Murray Productions". His official Facebook page has 112,000 followers.
Called Ball in the Family, the new reality show follows Los Angeles Lakers rookie Lonzo Ball and his family, which includes his famously loquacious father, LaVar Ball, and two younger brothers (both of whom are high-ranked basketball prospects themselves), along with their mother, Tina. "Ball in the Family" also covers the rehabilitation of Tina Ball, LaVar's wife, as she recovers from a stroke.
After the debut episodes, the show will air regularly on Sundays starting September 10.
As controversial as they are, it all comes down to the Ball family brand.
The first two episodes will be available Thursday.
Facebook funded the production of the show, and it has paid for other original series as well. Gil Goldschein, Julie Pizzi, Farnaz Farjam and Steve Ezell from Bunim/Murray Productions serve as executive producers.
Oh, you thought LaVar Ball had taken a backseat to son Lonzo as Lakers preseason approaches?