The new tab, which Facebook FB, -0.03% said late Wednesday will launch for a limited number of U.S. users for now, will feature about 40 original series, with plans to eventually scale up to hundreds of shows. That's exactly the goal of Watch, which is created to make it quicker and easier to access the video content you want to see.
The social network is introducing the Watch tab to desktop and mobile, and will fill it with shows - either live or recorded - made up of episodes on a similar theme.
The idea behind Watch is to let people find videos and series they like, keep up with them as new episodes appear, and interact with the show's stars, creators and other fans.
The platform will be serving up content in episodic formats, personalised according to users - helping them discover new shows, based on what their communities and friends are watching.
Taking the video content a step further, Facebook has come up with a new platform called Watch exclusively for videos. Other shows cited by the social network include Nas Daily - whose host left YouTube for Facebook one year ago - and Kitchen Little, a cooking show about kids.
The new "Watch" tab for now is limited in the United States region on mobile, desktop and Facebook TV apps. Categories for finding content include sections such as "Most Talked About" for shows that have gone viral on Facebook. Facebook is now testing ad breaks.
It'll be interesting to see how well Facebook users take to the new platform. You will also be able to see comments and reactions of your friends who are watching these shows.
Watching video online is getting more social.
The aim of the platform is for creators and publishers to amass audiences and ultimately monetize their work. Also, Facebook has a deal with MLB to broadcast one baseball game a week. Today, the company has launched a Watch tab for original shows.