The tactic seems to be working out well on Wimbledon's fast lawns.
That would put her in elite company as only Serena Williams has won the French Open and Wimbledon back-to-back since Steffi Graf achieved the feat in 1996.
Williams, who won the most recent of her singles titles here in 2008, beat the 27th seed 6-3 6-2 on Centre Court.
Through it all, 37-year-old Venus Williams has played her way into the Wimbledon quarterfinals, and she has looked dominant along the way.
Williams' straight set victory was powered by seven aces and winning 31 of 36 first-serve points in the match over Konjuh.
The Latvian suffered a huge wobble in the second set as Svitolina fought back from 5-2 to lead 6-5, but she steadied to break back, force a tie-break and, belatedly, reach the last eight.
Williams' win sets up a quarterfinal match against Ostapenko who is just a year older than Konjuh.
She broke again in the third game of the second as Konjuh, who shortened some points realising that was to her advantage but not others, started to struggle.
There was more for the local audience to cheer for as Britain's Andy Murray overcame a hiccup in the first set, when he found himself 2-4 down to an unpredictable Benoit Paire, whose erratic French flair, makes him a hard contender.
After Williams secured a double break to love off the back of a resilient hold, and found herself with three match points.