Facebook will start rolling out the new ads later this month to a "small percentage" of consumers around the world.
The eventual integration of ads into the Messenger platform will give Facebook a chance to cash in on the app's estimated 1.2 billion users globally, using the same user-targeting strategies found on Facebook and Instagram in an auction-based model form.
Facebook has announced that it will now display ads on the Home tab of its Messenger app. Today we're pleased to announce the global beta expansion of Messenger ads.
To start things off, Facebook isn't to the point of inserting ads into your conversations with friends (not yet, at least).
Ads are coming to Facebook Messenger. Most of the advertisements you see will be interested between conversations on Messenger's home page.
The test comes as Facebook tries to maximize its money making, with ads representing the bulk of its total revenue.
When a user clicks on the ad, they're re-directed to a destination of the ad creator's choosing, either a website or a Messenger conversation. The second, sponsored messages, will allow companies to send messages directly to users, but only if those users have interacted with those companies through Messenger in the past. But inside the company's latest blog post, it quoted Michiel Tops, general manager of marketing and communications at the Australian department store David Jones:"Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged".