The British Broadcasting Corporation's first Annual Plan was released Tuesday, July 4, outlining its "biggest investment in children's services in a generation". "We are exploring how new technologies can enhance how children and adults can access services and discover new content". The funding will mean that this can be delivered alongside the BBC's children's television channels, CBeebies and CBBC.
Over the next three years, the BBC raise its Children's budget to £124.4 million, up from £110 million today.
Children's will continue to spend the majority of its budget on its kids TV channels CBeebies and CBBC across every genre, including drama, comedy, factual and news.
A quarter of all investment will go on online content and initiatives by 2019/20, as part of a bid to reach kids not watching linear TV and to combat Netflix and Amazon.
Tony Hall, BBC director general, and chairman David Clementi are to announce the new cash boost Tuesday. There will be new online content, games, vlogs, podcasts, and apps. The BBC says it's able to allocate more money as a result of savings across the corporation, which may include the closure of its Food and Newsbeat sites a year ago.
The BBC has confirmed it will invest £34 million in expanding digital programming for children, as it attempts to win their attention in a changing online world.
"Today's announcement means that while we'll continue to make exceptional, distinctive public service United Kingdom children's content across all of our platforms, we'll also be able to develop a more personal online service that meets the evolving needs of our audience", Webb adds.
"Investment in British content, particularly for the young, is vital - unless we want more of our culture shaped and defined by the rise of west coast American companies", a BBC source told The Guardian.
The BBC has also published its annual plan for 2017/18.